Hey kiddo,

You’ve asked to see some of the things I make all day—and what I inspire others on my teams to create, too—so I’m sharing a bunch with you here.  

Since you are into sneakers, gear, and cars, you probably know that a brand is more than just a logo—it’s the feeling it gives you when you hear that name. A brand’s identity is its look, vibe, and message—the stuff that sticks with you. For your whole life (and even before), we’ve been shaping how brands from all over show up, though other things can influence this too. 

The best identities ooze credibility. They feel like they’ve always been around. People also have to love them enough to keep coming back. How does one make a customer fall hard for what’s basically a brand’s aura? We start by getting that brand to wear something completely its own.

Love,
Daddio